BELLA HADID CAMPAIGN
Miss Sixty was born in an era of obsession—when fashion wasn’t just something you wore but something you collected, archived, and built your life around.
This campaign captures that devotion—Bella in her bedroom, surrounded by a world where Miss Sixty isn’t just clothing; it is her life. This direction taps into the nostalgia of a time when fashion was personal, almost sacred, celebrating the girls who lived for their favorite brands, not just wore them.
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