OUR STORY

MISS SIXTY is an Italian denim fashion brand which is the first brand focusing on women's denim. It was founded in 1991 by Wicky Hassan. Hassan's passion lies in the culture and arts of the 1960s, introducing a forward-thinking attitude to female denim. This philosophy went beyond the usual straight cut design, and instead adopted a new approach with a tight and feminine silhouette.

As one of the first to launch seductive women's denim internationally, MISS SIXTY is a go-to choice for many fashion icons and has featured at numerous fashion events, including New York Fashion Week.

Since its establishment, MISS SIXTY has evolved from simply using denim to now covering a wide diverse catalogue of womenswear. As a fashion industry icon, the brand is best known for specializing in ready-to-wear denim and premium fashion accessories. MISS SIXTY regularly partners with top artists and other brands on collaborative projects to bring more innovative ideas to the brand.

MISS SIXTY incorporates enthusiasm and passion to seamlessly combine beauty and comfort, while also works on long-term value and environmental sustainability. Over the past three decades, MISS SIXTY has been, as always, dedicated to designing women's jeanswear with ingenious workmanship and guiding the denim fashion globally. So far, more than 15 million denims have been sold worldwide.